Wednesday, September 3, 2008

Pro-Bono


Warm Regards,
Paul Clark
Non-Profit & Pro Bono Search Engine Optimization & Social Media Marketing

Paul Clark donates 40 hours a year to Pro Bono Search Engine Optimization and Social Media Marketing. The 40 hours is divided on a case by case bases to companies who are chosen for the program. Pro Bono work is usually offered to select non-profits, with a few exceptions to outstanding businesses. If you are interested taking advantage of this great program please send an email to Paul Clark at clarkpau@yahoo.com. Tell me about your company and why we should donate hours to your cause.

Though there are many great non-profits out there, I can’t promise free hours to all applicants, but strongly encourage you to make a request. I’m partial to non-profits that seek to impact social equality — be it through:

* Economic Freedom
* Personal Liberty
* Human Rights

Occasionally we also make an exception to do Pro Bono work for regular businesses who have done great things as well. If you are not a non-profit and your company has demonstrated a commitment to impact social change, please feel free to make a request also. Tell me about your company and what you are doing that makes a positive impact in society.
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Tuesday, August 5, 2008

Contact


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Blogs


Blogs
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Contact Paul



Paul J. Clark
Social Media, Search Engine Strategist

P: (517) 574-5278  F: (702) 925-3384
E:   sirpauljamesclark@gmail.com


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Search Engine Optimization Methodology


Phase 1
A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:
1. They will bring to your website the most qualified leads
2. They most concisely describe your products or service offerings
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines
For the above, we will discuss together your market, demographics, competition and business objectives. From here I will research on the keywords you’ve suggested and choose the right Internet marketing keywords.

Phase 2

Making your website Search-Engine Friendly
Search Engines and Directories have guidelines – something like a rulebook, which defines what design factors are considered good and bad from the search engines’ point of view. Or rather, what is considered legible and illegible – as search engine spiders are blind and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.
I can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.

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