Wednesday, August 12, 2009

Twitter Guide-Book

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The Twitter Guide Book, a one-stop shop for getting up to speed with everything Twitter (Twitter), from managing your Twitter stream to promoting a business. Now, we’ve packaged up all of our best Twitter resources in a downloadable presentation so you can flip through all of the content in one place, and print and share it with your friends and colleagues.

Presented by Adobe Acrobat 9, sponsor of this year’s SlideShare “World’s Best Presentation Contest”, the Twitter Guide Book includes a special audio introduction from Mashable Founder and CEO Pete Cashmore, as well as five chapters:

1. Twitter 101: The Basics
2. Building Your Twitter Community
3. Managing Your Twitter Stream
4. Sharing on Twitter
5. Twitter for Business

Please note that Acrobat 9 or Adobe Reader 9 is required for viewing. You can download Adobe Reader for free here. We’ve included some screenshots of the Guide Book below. You can view and download Mashable’s Twitter Guide Book here.






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Saturday, August 8, 2009

Search Engine Optimization Tools

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A collection of my favorite keyword research tools. I will soon begin the videos lessons of a couple of these. I'm leaning towards Wordtracker just pay the upgrade fee.

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Analytical Tools

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Free Analytical Tools, basic functionality is solid, many require you upgrade in order to access advanced features.

  • Google Analytics - powerful full featured analytics tool. Has built in feature that gives you accurate financial reporting of ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer - almost sure it was release in 2007, it allows you to A/B split test landing pages and track conversion within Google AdWords.
  • Microsoft adCenter Analytics - not publicly launched yet, but accepting invite requests.
  • Piwik - open source web analytics program
  • Site Meter - starts off as free, but charges for advanced features
  • Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer - default log analyzer on many servers.
  • Analog - default log analyzer on many servers.
  • Awstats - another popular default log analyzer on many servers.


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Monitoring Tools

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Part 1 / 2 of free social media monitoring and measurement:

Brand Overviews
  • HowSociable? - A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
  • Addict-o-matic - A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
  • socialmention - A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.
Blog Search Tools
  • TECHNORATI Search - Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
  • TECHNORATI Advanced - Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
  • Google Blog Search - Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
  • IceRocket - Blog search tool that also graph-ifies!
  • BlogPulse - Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

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Social Media Tools

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Public Relations Tools

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www.pitchengine.com - Social Media PR Press Release Builder


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Thursday, August 6, 2009

Analytical Tools

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Great selection of free tools, basic functionality is solid, many require you upgrade in order to access advanced features.

  • Google Analytics - powerful full featured analytics tool. Has built in feature that gives you accurate financial reporting of ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer - almost sure it was release in 2007, it allows you to A/B split test landing pages and track conversion within Google AdWords.
  • Microsoft adCenter Analytics - not publicly launched yet, but accepting invite requests.
  • Piwik - open source web analytics program
  • Site Meter - starts off as free, but charges for advanced features
  • Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer - default log analyzer on many servers.
  • Analog - default log analyzer on many servers.
  • Awstats - another popular default log analyzer on many servers.

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Wednesday, August 5, 2009

Common Good Policies Dilute Free Choice, & Personal Pesponsibility

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Modern economic theory analyzes human action within a “society” or a “nation” and attempts to predict how it might respond to various policies. Let us turn to a basic philosophical principle concerning free choice; Groups don’t make choices, only people make choices. Classical Economics, and advocates of the Libertarian creed vehemently reject polices aimed at the maximizing utility of the “common good”.

In opposition to “common good” policies, classical economics defends the intimate relationship between economic freedom and personal liberty. In order for liberty to thrive, natural rights without exception or equivocation must be an integral consideration when public policies are on the table.

The underlying philosophical doctrine of Classical Economics is rooted in “Aristotelian Philosophy” adhering to rationalism, private property, social responsibility, subjective individuality, natural law, natural rights, and universal truths of human action.
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Monday, August 3, 2009

Search Engine Optimization - Methodology


Methodology

SEO Phase 1
A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:

1. They will bring to your website the most qualified leads
2. They most concisely describe your products or service offerings
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines

For the above, we will discuss together your market, demographics, competition and business objectives. From here I will research on the keywords you’ve suggested and choose the right Internet marketing keywords.

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About Paul


Paul Clark is a passionate social media marketing consultant who thrives on teaching business professionals and organizations how to stand out in a crowded space, such as the internet. Mr. Clark has been optimizing websites since 1996 where he started his career providing technical support, web design, and internet marketing for an internet start-up in East Lansing, Michigan. From there he went on to an engineering firm in Troy, Michigan where he served as lead network administrator.

His past experience has included working with Non-profit organizations, Government and Law Enforcement Agencies, Real Estate Firms, Mortgage Companies, Law Firms, Financial Institutions, Public Policy Think Tanks, and Educational Institutions. He currently works as an internet strategist, as he prepares to begin the Media and Information Studies Ph.D. Program at Michigan State University beginning in January, 2010.

Having graduated from Michigan State University with BS in Telecommunications, and the pending graduation of his Masters in Economics, (August 5, 2009), Paul not only has the Search Engine Optimization (SEO) knowledge, but also has the business know-how to effectively ensure that resources are efficiently aligned with business objectives.

My Social Sites:

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Sunday, August 2, 2009

Libertarian Links


Libertarian Links
Below is a list (in alphabetical order) of some (not all!) important libertarian organizations -
a place for you to get started in your exploration of the movement for liberty. ENJOY!


Acton Institute
Adam Smith Institute
Alliance for the Separation of School and State
Americans for Limited Government
Antiwar.com
Association of American Physicians and Surgeons (AAPS)
Association of Libertarian Feminists (ALF)
Atlas Economic Research Foundation

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Saturday, August 1, 2009

Social Media Marketing Campaign - Monthly Rates


Social Media Marketing Campaign $299/ $999/ $2,999/ per month
Monthly Maintenance Agreement:

It is highly recommend that you maintain a 6month commitment, however my services do not require a contract. All plans include elements of Search Engine Optimization, Link Building and Social Media Marketing. The matrix below serves as a general framework to illustrate the various deliverables involved with Social Media Marketing. In practice, this matrix becomes a living document, reflecting a customized set of tactical social media strategies to engage and convert your audience. Search engine ranking is an ever-changing, dynamic environment and long term consideration should be given to maximize your online success.



Select Plan


All Inclusive Silver Plan
$999/month


All Inclusive Gold Plan
$2,999/month



Month One

30 Day SEO Campaign (Included)
Competitor Research
Site Analysis & Suggestions
Keyword Analysis (deep)
Initial Rank Report

30 Day SEO Campaign (Included)
Competitor Research
Site Analysis & Suggestions
Keyword Analysis (deep)
Initial Rank Report





Month Two

(Target 10 Niche Keywords) Keyword Analysis
Setup Google Web Master Tools
Setup Google Analytics
Examine No Follow Links
Forward Looking Comments
Ensure White Hat Compliance
Monthly Rank Report
Monthly Website Position Report

(Target 50 Niche Keywords) Keyword Analysis
Setup Google Web Master Tools
Setup Google Analytics
Examine No Follow Links
Forward Looking Comments
Ensure White Hat Compliance
Monthly Rank Report
Monthly Website Position Report






Month Three

Fix Meta Tags (10 pages)
Source Code Optimization
Continued Site Optimization
200 Directory Submissions
200 Social Bookmarks

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report

Fix Meta Tags (50 pages)
Source Code Optimization
Continued Site Optimization
300 Directory Submissions
300 Social Bookmarks

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report








Month Four

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization
200 Directory Submissions
200 Social Bookmarks


I will optimize and distribute (10) articles for you and submit it to the top Article Marketing Web Sites

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization
300 Directory Submissions
300 Social Bookmarks


I will optimize and distribute (50) articles for you and submit it to the top Article Marketing Web Sites

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report




Month 5

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization

200 Directory Submissions
200 Social Bookmarks

We will install (10) SEO Articles on your web site and update your site maps (XML + site map)

We will create 500 word Squidoo lense, Hubpages, 1 Word Press Blog, 1 Blogger Blog, 1 Facebook, 1 MySpace, 1 Linkedin, 1 Twitter, Each social site will have 2 modules on your topic and up to 3 links of your choosing. We will also promote them via social bookmarking.

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release Monthly Rank Report
Monthly Website Position Report

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization

300 Directory Submissions
300 Social Bookmarks

We will install (25) SEO Articles on your web site and update your site maps (XML + site map)

I will create 500 word Squidoo lense, Hubpages, 1 Word Press Blog, 1 Facebook, 1 MySpace, 1 Linkedin, 1 Twitter, Each social site will have 2 modules on your topic and up to 3 links of your choosing. We will also promote them via social bookmarking.

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report



Month 6

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization
200 Directory Submissions
200 Social Bookmarks

We will submit (10) variations of your targeted SEO Articles to the top Article Marketing Web Sites

We will create a 500 word Squidoo lenses and a 500 word Hubpages with about 2 modules on your topic and up to 3 links of your choosing. We will also promote them via social bookmarking.

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report

Continued Site Optimization
Source Code Optimization
Continued Keyword Optimization
300 Directory Submissions
300 Social Bookmarks

I will submit (50) variations of your targeted SEO Articles to the top Article Marketing Web Sites

We will create a 500 word Squidoo lenses and a 500 word Hubpages with about 2 modules on your topic and up to 3 links of your choosing. We will also promote them via social bookmarking.

Forward Looking Comments
Ensure White Hat Compliance
1 Social Media Press Release
Monthly Rank Report
Monthly Website Position Report


Benchmarking and Reporting Key Performance Indicators (KPI)

  • Monthly Benchmarking Reports: We will run a benchmark ranking report showing all your existing listings, in the major search engines before we start. This concise report will be sent monthly to help document our progress.
  • Monthly Website Position Report: Every month, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and Bing, and indicates which keyword your web site currently ranks for on the search engines.

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