Friday, September 25, 2009

How To Customize Your Twitter Background



The 6th tab in Twitter account settings is design, and we encourage you to do exactly that! Customize your profile page with one of our 12 profile templates, or get creative with your profile by changing the colors of the background, text, links, sidebar, and sidebar border to create a custom profile of your own.

You can add background images large or small, and even tile an image if you'd like. Background images must be in PNG, GIF, or JPG format, smaller than 800k. To customize your design:
  1. Log in
  2. In top navigation bar, click Settings (or go to http://twitter.com/account/settings)
  3. Click the last settings tab, Design
  4. Select a template, change your text and background colors, or upload your background image
  5. Save your changes
While there is no minimum size for your background image, the max is 800k, which will resize the maximum width to 2048. To start from scratch with the default background, select "Use the Twitter default style" and save your changes.

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Twitter Background Tips


Twitter Background Tips

Show Yourself
- Transparency Builds Loyalty

In social media world, you are the brand. With Twitter, being one of the major players in social media, showing yourself on the profile page can be very effective way of strengthening your brand and community around your website.

Example: Todd Defren - Shift Communications @Tdefren



Example: Darren Rowse - ProBlogger @problogger


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Wednesday, September 23, 2009

Download This PSD Twitter Background Template #1



This Twitter background was provided by Chad Engle. His backgrounds have gained a lot of attention from Twitter users, this was his response when asked how he design his Twitter backgrounds and get everything to look right. So, instead of telling everyone- He took a few minutes and made a twitter template. Inside of the template he made guides that match up with different resolutions.


Twitter aligns all backgrounds to the left.

Make note of this when designing your background. Also, you can put elements to the far right but be aware that some users will not see them depending on what monitor/resolution they are running. I included the “twitter container” (logo and space where your tweets are housed) it is actual size. So you can move it into different resolutions to keep in mind what other users will see.

File Type: PSD
Number in Set: 1
License Type: Creative Commons 3.0
Author: Chad Engle



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Monday, September 21, 2009

Durex Condoms: Viral Marketing Gone Wild

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Brilliant illustration of edgy viral brand marketing. This Viral marketing video was conceived by Robert Rugan, creative director at Superfad. Durex PR firm Fitzgerald+CO conceived the viral, which was then produced by Rugan of Superfad New York.



"When you get the chance to create 'karma-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible."


-Robert Rugan, creative director at Superfad

A very clever viral production, perhaps one of the most risque viral productions I have seen illustrating what the product is used for but also incorporates the product itself into the advert. Genius! Too risque for mainstream Americanism and its moderate media palette It is a bold approach to play out the "act" with balloon animals made out of condoms simulating the "act" where condoms are required. The media campaign was a huge success in the UK and inspired a couple leading female contraceptive suppliers to follow suite with its own flavor of viral madness.

Durex is the number one ranked global supplier of condoms, a testimonial that if you shout a littler louder, you will stand out in a crowed space.


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Sunday, September 13, 2009

37 Best Practices Using LinkedIn for Business

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Have you created your LinkedIn acoount? Is your LinkedIn account being maxim ized? LinkedIn is an amazing social media stategy that packs a lot of bang for thebuck, and its FREE. . Below, I have drafted an outline of some best practices that will supercharge your social media campaign to expand business or personal brand awareness, improve your Google PageRank, or enhance your search engine results.

Here are 30 ways to use LinkedIn more effectively.
  1. Fill out your profile completely to earn trust.
  2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
  3. Do market research and gain knowledge with Polls.
  4. Share survey and poll results with your contacts.
  5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
  6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
  7. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
  8. Grow your network by joining industry and alumni groups related to your business.
  9. Update your status examples of recent work.
  10. Link your status updates with your other social media accounts.


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Friday, September 4, 2009

6 Ways To Get More Out of Flickr



  • Always use tags – as many as possible while still being accurate. Put multiple word tags in surrounded by quotation marks “”
  • Make descriptive titles for your photos
  • Create thematic Sets for your photos
  • Links on profile, sets and collection pages are not nofollowed
  • If the photo is location specific, go into Flickr’s tools and geotag the picture
    • Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag the picture onto the map to pinpoint its location
  • Creative Commons license your photo and put how you want the user to credit you in your photo’s description
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