Search Engine Optimization Tools

A collection of my favorite keyword research tools. I will soon begin the videos lessons of a couple of these. I'm leaning towards Wordtracker just pay the upgrade fee.

• SEO Book Keyword Suggestion Tool - tool shows top keyword phrases from Wordtracker.
• Wordtracker Free Keywords - free keyword suggestions from Wordtracker. Wordtracker also has a more advanced paid version, and sells top keyword reports.
• Google AdWords Keyword Suggestion Tool - recommends keywords based on a keyword you enter or a URL you have the tool analyze
• Google Suggest Tool - shows frequently search for phrases starting with the words and letters in your query.
• Keyword Discovery - free keyword tool from Trellian.. Trellian also has a more advanced paid version of Keyword Discovery.
• Microsoft Keyword Forecast - shows predicted Microsoft search impression count and historical trends.
• Wordze - nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
• Yahoo! Search Marketing - Yahoo! has a keyword research tool inside their platform. It is really bad marketing of them to only have the new tool accessible inside their platform, while neglecting their old keyword tool.

Analytical Tools

Free Analytical Tools, basic functionality is solid, many require you upgrade in order to access advanced features.

• Google Analytics - powerful full featured analytics tool. Has built in feature that gives you accurate financial reporting of ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
• Google Website Optimizer - almost sure it was release in 2007, it allows you to A/B split test landing pages and track conversion within Google AdWords.
• Microsoft adCenter Analytics - not publicly launched yet, but accepting invite requests.
• Piwik - open source web analytics program
• Site Meter - starts off as free, but charges for advanced features
• Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
• Webalizer - default log analyzer on many servers.
• Analog - default log analyzer on many servers.
• Awstats - another popular default log analyzer on many servers.
  
  
  

Monitoring Tools

Part 1 / 2 of free social media monitoring and measurement:

Brand Overviews

• HowSociable? - A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
• Addict-o-matic - A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
• socialmention - A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Blog Search Tools

• TECHNORATI Search - Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
• TECHNORATI Advanced - Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
• Google Blog Search - Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
• IceRocket - Blog search tool that also graph-ifies!
• BlogPulse - Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.
  
  

Social Media Tools

• Tweetdeck - The ultimate Twitter management system.
• Hootsuite - Manage multiple twitter accounts from one dashboard.
• Twitterfeed - Set your RSS feeds to post automatically on Twitter.
• Twitter Search - Find anything on Twitter real-time. For tagging, use the # (hash) tag (#magsu event)
• Tweetmeme - Find what's hot on Twitter.
• Twilert - Twitter search alerts via email.
• Yammer - It's Twitter for inside the company walls (courtesy of Paul Dunay)
• Tagalus - Directory of Twitter hash tags (courtesy of Kyra Reed)
• MyTweeple - Manage tweets and followers. Especially good for managing multiple profiles (courtesy of Laurie Dunlop).
• Twitter Facebook App - Updates Facebook via Twitter (courtesy of Greg Padley).
• Selective Twitter Facebook App - Updates Facebook only when you use #fb (courtesy of Greg Padley).
• Seesmic - Managing with multiple accounts (courtesy Brad Hays).

Public Relations Tools

www.pitchengine.com - Social Media PR Press Release Builder