Tuesday, August 5, 2008
Contact Paul
Paul J. Clark
Social Media, Search Engine Strategist
P: (517) 574-5278 F: (702) 925-3384
E: sirpauljamesclark@gmail.com
Social Media, Search Engine Strategist
P: (517) 574-5278 F: (702) 925-3384
E: sirpauljamesclark@gmail.com
Search Engine Optimization Methodology
Phase 1
A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:
1. They will bring to your website the most qualified leads
2. They most concisely describe your products or service offerings
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines
For the above, we will discuss together your market, demographics, competition and business objectives. From here I will research on the keywords you’ve suggested and choose the right Internet marketing keywords.
Phase 2
Making your website Search-Engine Friendly
Search Engines and Directories have guidelines – something like a rulebook, which defines what design factors are considered good and bad from the search engines’ point of view. Or rather, what is considered legible and illegible – as search engine spiders are blind and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.
I can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.
A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:
1. They will bring to your website the most qualified leads
2. They most concisely describe your products or service offerings
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines
For the above, we will discuss together your market, demographics, competition and business objectives. From here I will research on the keywords you’ve suggested and choose the right Internet marketing keywords.
Phase 2
Making your website Search-Engine Friendly
Search Engines and Directories have guidelines – something like a rulebook, which defines what design factors are considered good and bad from the search engines’ point of view. Or rather, what is considered legible and illegible – as search engine spiders are blind and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.
I can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.
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