Methodology
SEO Phase 1
A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:
1. They will bring to your website the most qualified leads
2. They most concisely describe your products or service offerings
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines
For the above, we will discuss together your market, demographics, competition and business objectives. From here I will research on the keywords you’ve suggested and choose the right Internet marketing keywords.
Monday, August 3, 2009
About Paul
Paul Clark is a passionate social media marketing consultant who thrives on teaching business professionals and organizations how to stand out in a crowded space, such as the internet. Mr. Clark has been optimizing websites since 1996 where he started his career providing technical support, web design, and internet marketing for an internet start-up in East Lansing, Michigan. From there he went on to an engineering firm in Troy, Michigan where he served as lead network administrator. His past experience has included working with Non-profit organizations, Government and Law Enforcement Agencies, Real Estate Firms, Mortgage Companies, Law Firms, Financial Institutions, Public Policy Think Tanks, and Educational Institutions. He currently works as an internet strategist, as he prepares to begin the Media and Information Studies Ph.D. Program at Michigan State University beginning in January, 2010.
Having graduated from Michigan State University with BS in Telecommunications, and the pending graduation of his Masters in Economics, (August 5, 2009), Paul not only has the Search Engine Optimization (SEO) knowledge, but also has the business know-how to effectively ensure that resources are efficiently aligned with business objectives.
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Paul Clark Social Media Resume
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